Never changing blogs will eventually destroy you

Make sure you implement a plan that allows for each of your locations to actively encourage and respond to online reviews, and keep your content strategy as present and relevant as possible. The best logos transcend cultures and can be featured around the world. Find sites that are relevant to …

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Create an Engaging Web Presence by the use of duplication

It?s good practice for every web page to feature a H1 tag. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor …

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Write about static pages

Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. Secondly, you are able to submit your web site to your directory like Yahoo!, DMOZ, etc. Before you start investing loads of …

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How to learn about organic links in a few hours

Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user's questions Other elements enhance effective frequency and effective reach …

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Be mindful of gateway sites

Emphasize second person. As we can see, both on-page and off-page of the optimization, social media share, website architecture, and many other things make your website more relevant and valuable and enhance their ranking on Google?s SERP. When it comes to choosing keywords, it's important that they are not …

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How to turn splogs into success

Your customers may not realize it, but high search rankings make you more credible in their eyes. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory …

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Reasons that marketers love keyword research

Our team of SEO specialists can teach you about SEO concepts and terminology, how to identify realistic goals, how to research keywords and optimise your website's on-page content. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website …

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While conversions are important, they are not the only consideration

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP …

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The infamy behind landing pages

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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How to learn about nofollow links in a few hours

Search ads can be effective for local businesses. Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation …

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Identify What's Working and What Isn't with regards to javascript

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

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How I improved my googlebot crawlers in one day

Much more is coming. A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few friends and family members. Yes - you can be creative and reuse and repackage content, but I …

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Succeeding in SEO means paying attention to quality

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in …

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Are search volumes affected by page impressions

Involvement summarizes the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values. Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to …

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High advertisement ratio can be mitigated by using SEM

Systems are changing and so local SEO is more important than ever for local businesses. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for …

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Improve engagement by utilising mobile search

Do not mess with standard browser operations such as disabling the browser's back button, disabling the right mouse click, obfuscating link colors, using custom (or changing the standard behavior of) browser scroll bars, or restricting manual font size changes. When optimizing sites for SEO most people concentrate on text searches …

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One important aspect is conversion rates

This part of why having a blog can help build authority. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they're being pulled from the copy on their pages? It takes …

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Questions to ask about 301 redirects

Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. About 80 percent of web traffic begins at a search engine.Making sure that a company's name or brand becomes one of the first ones listed when a person …

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Repurpose old anchor text

In recent years, the ways marketing professionals approach ethnic marketing have changed. An ad oriented to knowledge transmits basic product information. A meta tag is any one of a variety of labels you give your web page. I'm not a big fan of manufactured goods. I prefer simple things like …

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Super-easy ways to learn everything about onsite SEO

On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. A budget becomes finalized when the company marketing team specifies how funds will be spent on each of the major communications tools. Effective marketing communications influence consumer …

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Top trends in canonical URLs to watch

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 …

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