Warning: These mistakes could destroy your local search

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal …

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While conversions are important, they are not the only consideration

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP …

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Succeeding in SEO means paying attention to quality

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in …

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Repurpose old anchor text

In recent years, the ways marketing professionals approach ethnic marketing have changed. An ad oriented to knowledge transmits basic product information. A meta tag is any one of a variety of labels you give your web page. I'm not a big fan of manufactured goods. I prefer simple things like …

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