However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal …

Do you target the most popular (broad) keywords or do you target the niche (narrow) keywords? Instead, you'll have to use your best judgment. Some 404 errors are necessary to show that a page is gone, but others can interfere with your search efforts (if they appear as errors in …

Clients have often asked me if it's OK to ask for reviews from customers. Enable posting in your comment section using social media accounts. Perform an inventory of the most important keywords relevant to your site and then try to combine some words or their parts. Visually, I prefer a …

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP …

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in …

In recent years, the ways marketing professionals approach ethnic marketing have changed. An ad oriented to knowledge transmits basic product information. A meta tag is any one of a variety of labels you give your web page. I'm not a big fan of manufactured goods. I prefer simple things like …