Successful negative SEO attacks are rare, and there's a reason for this. Therefore, SEO is an important marketing strategy for all companies that operates online or wishes to have online presence, and to be found under their preferred search terms on the first page. Be careful when you research an …

But there's one other reason why hreflang attributes are important: duplicate content. One of the biggest changes of Google's search algorithm in recent years is the fact that RankBrain has now enabled Google to better understand user's intention and "context". One of the jewels in the crown of British tourism …

Today it takes a lot more effort for sites to be ranked well. Does this really matter? I would say yes. Give someone a present similar to a polaroid camera toilet roll holder and they may insist on repaying you the exact cost of the present in cash. After Article …

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. While you need to use the right keywords that properly define what your content is about, you also need …

High quality content is wrapped up in SEO like never before and that means generally more effort required for marketers. When it comes time to evaluate your progress, compare your real results to your target results, but don't sum everything up as a "hit" or "not hit." Instead, take a …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal …

Do you target the most popular (broad) keywords or do you target the niche (narrow) keywords? Instead, you'll have to use your best judgment. Some 404 errors are necessary to show that a page is gone, but others can interfere with your search efforts (if they appear as errors in …

Clients have often asked me if it's OK to ask for reviews from customers. Enable posting in your comment section using social media accounts. Perform an inventory of the most important keywords relevant to your site and then try to combine some words or their parts. Visually, I prefer a …

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP …

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in …

In recent years, the ways marketing professionals approach ethnic marketing have changed. An ad oriented to knowledge transmits basic product information. A meta tag is any one of a variety of labels you give your web page. I'm not a big fan of manufactured goods. I prefer simple things like …