Long tail keywords are keywords or phrases that are longer and more specific than common, broad keywords that are often limited to one or two words. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. What happens when you search for leased …

Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs …

Make sure you implement a plan that allows for each of your locations to actively encourage and respond to online reviews, and keep your content strategy as present and relevant as possible. The best logos transcend cultures and can be featured around the world. Find sites that are relevant to …

Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Much of the time, it makes sense for the search engines to …

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

Systems are changing and so local SEO is more important than ever for local businesses. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for …

Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. About 80 percent of web traffic begins at a search engine.Making sure that a company's name or brand becomes one of the first ones listed when a person …