When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in …

Involvement summarizes the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values. Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to …

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

Systems are changing and so local SEO is more important than ever for local businesses. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for …

Do not mess with standard browser operations such as disabling the browser's back button, disabling the right mouse click, obfuscating link colors, using custom (or changing the standard behavior of) browser scroll bars, or restricting manual font size changes. When optimizing sites for SEO most people concentrate on text searches …

Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. SEO is all about staying relevant to what searchers are looking for. A brand's position is never completely fixed. Its like looking for a place to find the best rocking horse …

This part of why having a blog can help build authority. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they're being pulled from the copy on their pages? It takes …

Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. About 80 percent of web traffic begins at a search engine.Making sure that a company's name or brand becomes one of the first ones listed when a person …

In recent years, the ways marketing professionals approach ethnic marketing have changed. An ad oriented to knowledge transmits basic product information. A meta tag is any one of a variety of labels you give your web page. I'm not a big fan of manufactured goods. I prefer simple things like …

On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. A budget becomes finalized when the company marketing team specifies how funds will be spent on each of the major communications tools. Effective marketing communications influence consumer …

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 …

Marketing managers may believe the approach lowers costs and retains better control of the message, which can be aligned with the brand and other company communications.Members of the marketing department may conclude they have a better understanding of the firm's products and mission and more quickly produce advertisements. A …