Emphasize second person. As we can see, both on-page and off-page of the optimization, social media share, website architecture, and many other things make your website more relevant and valuable and enhance their ranking on Google?s SERP. When it comes to choosing keywords, it's important that they are not …

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. One notable difference is with the Sun Java platform, which requires the use of an application server. The most important thing to …

Your customers may not realize it, but high search rankings make you more credible in their eyes. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory …

Our team of SEO specialists can teach you about SEO concepts and terminology, how to identify realistic goals, how to research keywords and optimise your website's on-page content. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website …

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP …

Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Much of the time, it makes sense for the search engines to …

Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. The balance of art and science that's called for varies for every new project. Back then, there were only a few hundred websites, so …

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

Search ads can be effective for local businesses. Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

Much more is coming. A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few friends and family members. Yes - you can be creative and reuse and repackage content, but I …

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in …

Involvement summarizes the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values. Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to …

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

Systems are changing and so local SEO is more important than ever for local businesses. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for …

Do not mess with standard browser operations such as disabling the browser's back button, disabling the right mouse click, obfuscating link colors, using custom (or changing the standard behavior of) browser scroll bars, or restricting manual font size changes. When optimizing sites for SEO most people concentrate on text searches …

Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. SEO is all about staying relevant to what searchers are looking for. A brand's position is never completely fixed. Its like looking for a place to find the best rocking horse …

This part of why having a blog can help build authority. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they're being pulled from the copy on their pages? It takes …

Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. About 80 percent of web traffic begins at a search engine.Making sure that a company's name or brand becomes one of the first ones listed when a person …

In recent years, the ways marketing professionals approach ethnic marketing have changed. An ad oriented to knowledge transmits basic product information. A meta tag is any one of a variety of labels you give your web page. I'm not a big fan of manufactured goods. I prefer simple things like …

On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. A budget becomes finalized when the company marketing team specifies how funds will be spent on each of the major communications tools. Effective marketing communications influence consumer …

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 …

Marketing managers may believe the approach lowers costs and retains better control of the message, which can be aligned with the brand and other company communications.Members of the marketing department may conclude they have a better understanding of the firm's products and mission and more quickly produce advertisements. A …