How will you ever know what type of content or which blog post is your most successful if you never go back to audit all of your content pieces? Because Google produced results based on a one-to-one comparison of specific search phrases to the appearance of those phrases throughout the …

Long tail keywords are keywords or phrases that are longer and more specific than common, broad keywords that are often limited to one or two words. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. What happens when you search for leased …

Depending on your page layout, menus, ads, and other irrelevant content is frequently placed near the top of the HTML file (within the body tags). Their promises are varied and many, but in all cases, they are using black hat techniques -not approved or sanctioned by Google. Visually, I prefer …

Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Much of the time, it makes sense for the search engines to …

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. A budget becomes finalized when the company marketing team specifies how funds will be spent on each of the major communications tools. Effective marketing communications influence consumer …